10 PR Secrets & Tips from a veteran Publicist Jay Shapiro of South Florida

• Hire a left handed publicist. Lefties possess more creativity and have 70% more apptitude when it comes to creating new ideas, processes, or products.

• Create your own news wire service. Tired of relying on the big wire services? With a little effort every email address and fax number in the world can be garnered and put into a database to be sorted by niche or location.

• Make use of aliases. Open accounts under your middle name, double your social media power, double your wire clout and do business with competitors without them event knowing.

• Keep two sets of books. One for uncle sam and one for your clients to see.

• Never reveal bad background information about celebrities and competitors. This way you have them by the balls. Soon as the info is released there will be no balls to hold onto.

• Use the skill and desire of interns to bring your online presence to the next level.

• Possess a character trait which is out of the ordinary. If you don't have a large nose or ears you can always walk around with an unlit cigar in your mouth, a brimmed hat, a swagger, a pink suit coat. People always remember a PR guy who is a little etcentric. The normal guys are a dime a dozen.

• Create your own networking organization. It brings the clients to you and its fun to be involved with.

• Create your own newspaper or online magazine and make it come up on the front page of google. When all else fails you can own the media!!

• Maintain good relations with other people in the industry. Sometimes its more profitable to land the account a portion out the press release to one person, the event to another, and just handle a few handshakes and bank transactions yourself.